宝石は花と同じように、
無償の愛を人々に与えると、
私たちは考えます。
花を花瓶に生けるように、
宝石もゴールドやプラチナに「生ける」ことで
人に無償の愛を送り続けるようになります。

Our concept is “Making people’s happiness fuller”.
Precious stones are similar to flowers in that they give to a person a love that demands no return.
In the same way that we put flowers into a vase, by putting the stones into a setting of gold or platinum,
the jewelry becomes able to deliver that love to another.
When we are involved in creating this kind of jewelry, we cannot make compromises;
every day needs to be devoted to developing and improving art.

人はそれぞれ育った環境、
現在を取り巻く環境が違います。
チャームスジュエリーでは創業時から
オリジナリティの高いデザイン、アイデアが
地域のお客様とともに生み出されてきました。

The customers occasionally come up with ideas and designs that we could never have come up with on our own.
Everyone is raised in a different environment and has different situations, and so this brings many fresh ideas.
When speaking with customers to make the design, we listen to what they say,
adding in our experience to find the best jewelry design for them.

私たちは一人でも多くの方に
良質なジュエリーを身につけていただき、
「心豊かに」なっていただきたいです。

We hope we can find even one more person to whom we can share our message of “Making people’s happiness fuller”.
If what we are doing helps someone out in some way, it would be really wonderful.
We hope that people from all over the world can wear the jewelry and feel a deeper happiness.